5 Minutes with Gregory Cheong of Greg’s Video {MYS,AUS}

Having been exposed to the world of photography and videography at a very early age, Gregory Cheong still recalls the first time he held a camera in his hand which ignited his passion to pursue videography and photography seriously. By the time he was 11, Greg was already shooting photographs on his own. He started his business in 1991, and officially registered his company, Greg’s Video in 2007. With 20 years of experience in the industry, Greg has successfully built his company into a renowned production studio specialising in wedding photography and videography with a clientele base spanning across the globe.  With the recent inception of SignificantzTouch Australia, couples based in the Land Down Under can enjoy the convenience of planning their wedding through their one-stop solution studio with tailor-made wedding packages to suit even the most discerning.

1. WHAT ARE THE FIVE KEYWORDS THAT BEST DESCRIBE YOUR VIDEOGRAPHY SIGNATURE?
Elegance And Exclusiveness Is Our Attitude

2. WHAT IS THE MOST DEFINING MOMENT IN YOUR LIFE AND JOURNEY THROUGHOUT YOUR CAREER?
The day I realised I am able to capture priceless emotions of happiness, laughter and smiles and this drove my passion even stronger for wedding photography and videography.

3. YOUR MOTTO IN WORK & LIFE
The true work of art is but a shadow of the divine perfection and God’s gift to mankind. – Greg –

4. WHAT ARE THE EMERGING TRENDS IN WEDDING VIDEOGRAPHY?
Sophisticated yet dramatic.  Everyone now wants more, much much more!

5. WHAT WOULD BE THE HARDEST PART OF MAKING A GOOD VIDEO?
As we all know, a wedding is a once in a lifetime experience and for shooting, there are no retakes. Every time before a shoot starts, I always pray and hope that everything flows smoothly and no mistakes are to be done as there are no retakes in a real experience.

6. WITH SO MANY INTERNATIONAL CLIENTELE, HOW DO YOU USUALLY PREPARE FOR THE BIG DAY IF YOU ARE NOT FAMILIAR WITH THE LOCALE AND THE COUPLE?
It all starts with an email and from there I do my research about the area the couple lives in. To be more comfortable with couple and to get to know them even better, I usually go on Skype with them, and now, Facebook-ing! ‘Touch wood’… so far I have got no issues communicating with my international clientele.

7. DO YOU USUALLY PREPLAN YOUR SHOTS, OR ARE THEY MORE INSTINCTIVE DEPENDING ON THE FLOW AND MOOD OF THE PROCEEDINGS ON THE WEDDING DAY?
Before the ‘Big day’ takes place, we will usually interview the couples to get a feel of how the wedding is going to be like and sometimes we go an extra mile being at the venue a few days earlier to get a feel of the atmosphere, and to have a rough idea on what to expect on that day.

8. GUESTS ARE USUALLY VERY UNCOMFORTABLE AND THEY INSTINCTIVELY BECOME VERY UPTIGHT WHEN THEY SEE A VIDEOGRAPHER HEADING TOWARDS THEM. IS THERE A TRICK TO MANAGE THOSE WHO ARE CAMERA-SHY?
The trick is to be a friend to the guest and treat them like your own. Make them feel that the camera is for them to show off their talent and beauty too.

9. AS A VIDEOGRAPHER, YOU WOULD HAVE SHOT MANY WEDDING LOCATIONS/VENUES. CAN YOU RECOMMEND YOUR PERSONAL FAVOURITE CHOICE OF VENUE TO OUR READERS?
Any locations or venues that are near my office in Subang Jaya!!! hahaha… But, jokes aside, I feel Bali is a great destination as you have lots of many different choices and Avillion Port Dickson is a pretty resort too!

10. THROUGH THE LENS, BEAUTY IS…
about creating memories that couples will cherish for a lifetime.